Privacy Policy

1. Introduction

SenseMe Waxplay ("we", "our", "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit waxplayme.com or make a purchase.

We comply with the General Data Protection Regulation (GDPR) and applicable Portuguese and EU data protection laws.

2. Data We Collect

We collect the following categories of personal data:

Information you provide

• Name and email address (when placing an order or subscribing to our newsletter)
• Shipping and billing address
• Phone number (optional, for delivery notifications)
• Messages you send us via the contact form or email

Information collected automatically

• IP address and approximate location
• Browser type, device information, and operating system
• Pages visited, time spent on site, and referral sources
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Send order confirmations, shipping updates, and delivery notifications
• Respond to enquiries and provide customer support
• Send marketing emails (only with your explicit consent)
• Improve our website, products, and services
• Comply with legal obligations (tax reporting, fraud prevention)

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contract performance — processing necessary to fulfil your order
• Consent — for marketing communications and non-essential cookies
• Legitimate interest — to improve our services, prevent fraud, and ensure security
• Legal obligation — to comply with tax, accounting, and regulatory requirements

5. Data Sharing

We never sell your personal data. We share data only with trusted third parties necessary to operate our business:

• Stripe — payment processing (Stripe handles card data directly; we never see or store your full card number)
• Shipping carriers — to deliver your order (name, address, and phone number for delivery)
• Google Analytics — anonymised website usage data to improve our service
• Email service provider — to send transactional and marketing emails (with your consent)

6. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy:

• Order data: 7 years (for tax and legal compliance)
• Marketing consent records: until you unsubscribe
• Website analytics: 26 months (anonymised)
• Customer support correspondence: 3 years

7. Cookies

Our website uses cookies to provide essential functionality and improve your experience:

• Essential cookies — required for the site to function (cart, session management)
• Analytics cookies — help us understand how visitors use the site (set only with your consent)

You can manage your cookie preferences at any time through your browser settings or our cookie consent banner.

8. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure— request deletion of your data ("right to be forgotten")
• Right to restrict processing — limit how we use your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interest
• Right to withdraw consent — for marketing and non-essential cookies, at any time

To exercise any of these rights, email us at hello@waxplayme.com. We will respond within 30 days.

9. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. All payment processing is handled by Stripe using industry-standard encryption (TLS/SSL).

While we strive to protect your data, no method of transmission over the internet is 100% secure. We encourage you to take steps to protect your own information online.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

11. Contact

For any questions about this Privacy Policy or your personal data:

• Email: hello@waxplayme.com
• Contact page: waxplayme.com/contact

You also have the right to lodge a complaint with the Portuguese Data Protection Authority (CNPD) if you believe your data rights have been violated.