Why Pain Can Feel Good: The Brain Science of Intense Sensation
Chili, a too-hot bath, a hard massage, a drop of warm wax: plenty of people enjoy sensations their body reads as a threat. Here is what research has found about why — and where the popular endorphin story stops.

By Olga Bevz · Sexologist & Candlemaker
9 min read
Published · Updated : Corrected what happens to endorphins after a peak and the description of the marathon “wall”, and added sources.
Change history
- : Corrected what happens to endorphins after a peak and the description of the marathon “wall”, and added sources.
- : Rewrote the guide around why pain can feel good, with research on benign masochism, relief and control; removed claims about an endorphin dip and dynorphins that no study supports.

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Key Takeaways
- Pain and pleasure share brain machinery. The same regions and chemical systems, including opioids and dopamine, handle both, and each can dampen the other (Leknes & Tracey, 2008).
- Liking some pain is ordinary. Most university students in one survey liked a massage that hurts a little; psychologists call it benign masochism (Rozin et al., 2013).
- Context can flip pain to pleasant. Moderate heat pain was rated pleasant when people had expected worse (Leknes et al., 2013), and identical shocks hurt less when people controlled them (Wiech et al., 2006).
- Endorphins are real but over-credited. Opioid release has been measured after hard running and interval training, not during wax play or a BDSM scene.
- Pain is a poor heat alarm. Skin held at 47°C long enough can burn without stinging (Moritz & Henriques, 1947), which is why wax play starts low and builds slowly.
Pain can feel good because the brain does not file sensations as simply painful or pleasant. The same systems handle both, and what you feel depends on context: whether you chose it, whether you are in control, what you expected and who is with you. That is why the bite of chili, a hot bath or a firm massage can be pleasant, and why the same drop of wax can feel thrilling in a scene you negotiated and alarming as an accident.
This guide covers what research has actually found — the shared brain systems, the role of relief and control, what endorphins do and do not explain — and what it means for wax and temperature play. I am Olga Bevz, a sexologist and candlemaker. My candles melt at temperatures from a gentle 50°C to an intense 75°C, so the point where warmth turns sharp is the question the whole range is built around.
Liking Pain Is More Common Than You Think
Enjoying a little pain is ordinary. Psychologist Paul Rozin calls it benign masochism: enjoying a sensation the body reads as a threat while the mind knows you are safe. In his surveys, 62.6% of university students and 40.6% of adults recruited online said they liked a massage that hurts somewhat. About 30% of the students liked a bath that was too hot, and when asked for their favorite level of roller coaster or chili burn, many picked one just below what they could bear (Rozin et al., 2013).
The key ingredient is safety. The body sounds an alarm — heat, sting, a racing heart — and the mind knows there is no real danger. Rozin puts it in the same family as roller coasters, horror films and sad songs. Wax play works on the same principle: a sharp moment of heat, inside a frame both partners chose.
Context Can Turn Pain Pleasant
The same physical sensation can be unpleasant in one situation and pleasant in another. Three lines of research show how.
Relief
Volunteers received moderate heat pain in two situations. When the alternative was more intense pain, they rated the moderate pain as pleasant; when it was the worst that could happen, they rated it unpleasant. Brain scans showed reward regions more active, and threat-related activity lower, in the relief situation (Leknes et al., 2013). In a scene, this is the moment a sharp pour is followed by something gentler, or by a stronger sensation that never comes.
Control
When people could stop a series of painful shocks themselves, the shocks hurt less and caused less anxiety than an identical series controlled by someone else (Wiech et al., 2006). The study is about control, not consent as such — but it is one reason negotiated limits, a safeword and a partner who reads you closely matter. Knowing you can stop changes the experience.
Touch
Rubbing a bumped elbow helps for a reason. In 1965 Ronald Melzack and Patrick Wall proposed that signals from ordinary touch can damp down pain signals in the spinal cord, and that the brain can turn this "gate" up or down from above (Melzack & Wall, 1965). The details have been revised since, but the core idea holds. A hand resting on skin beside where the wax has landed, or a slow stroke after a sharp pour, uses the same trick.

What Endorphins Do — and Don't — Explain
Endorphins are the body's own opioids, and they do rise with intense exertion. But they have never been measured during wax play or a BDSM scene, so they are a likely part of the story, not a proven one.
- Running: brain scans after a two-hour run showed opioid release, and the runners who felt most euphoric showed the most (Boecker et al., 2008).
- Intensity matters: hard interval training triggered opioid release, while an hour of moderate exercise did not (Saanijoki et al., 2018).
- It fades slowly: after a marathon, beta-endorphin was still 1.4 times its usual level half an hour after the race and came down gradually from there. No study shows it plunging below normal afterward (Heitkamp et al., 1996).
- In BDSM, what has been measured is cortisol, which rose for bottoms during scenes (Sagarin et al., 2009), and endocannabinoids — the body's cannabis-like mood chemicals — which rose in a pilot study of 35 couples (Wuyts et al., 2020).
It is tempting to explain sub space as an endorphin high and sub drop as an endorphin crash. The first is plausible; the second has no evidence behind it. Our guides to sub space and sub drop cover what is known.
From Warm to Sharp: Where Wax Sits
The number on a wax play candle is its melting point, and a lower melting point means a gentler landing. At 50–55°C most people feel warmth that spreads across the skin. At 60–65°C the first moment of contact turns sharper before it spreads: this is where sensation begins. At 70–75°C the sting is the point, and those candles are for people who already know their limits.
Height changes all of these. Wax cools as it falls, so the same candle poured from 30 cm feels softer than from 15 cm. The body area matters as much: thin skin on the inner arm reads heat more sharply than the upper back. Our temperature guide goes degree by degree, and the body map covers where to pour.
When Pain Is Not a Good Guide
Enjoying intensity is normal, but pain is an unreliable safety signal, especially with heat. In the classic experiments that defined burn thresholds, skin held at a constant 47°C for half an hour or so could be badly burned without any discomfort, and stinging only began at about 48°C (Moritz & Henriques, 1947). A drop of wax is not constant contact — it is small and starts cooling at once — but pooled wax, a hot spoon or a candle held too close can be. And in an altered state like sub space, many people report feeling far less pain than usual.
- Start low and build: a 50–55°C candle, poured from 30–40 cm, on the upper back.
- Test every time with a drop on the inner forearm.
- Keep moving, so wax does not pool in one spot.
- Watch the skin, not just the face. Redness that does not fade, blistering or pale patches mean stop and cool the area under running water.
- Check in out loud, and use a safeword or a traffic-light system.
Our safety guide covers the rest.
After Intensity
An intense scene is usually followed by a comedown: tiredness, a need for warmth and closeness, and sometimes a low mood hours or a day later. It is common and real, but its chemistry has not been measured, so plan for it rather than fear it — water, warmth, food, someone close, and a check-in the next day. Our aftercare guide covers both the physical and the emotional side.
Frequently Asked Questions
Why does pain sometimes feel good?
What is gate control theory?
What are endorphins?
Is it normal to enjoy intense sensation?
Does being in control change how pain feels?
Why do people like cold plunges if cold is uncomfortable?
Is there a limit to how much intensity is beneficial?
Why does hot wax feel good?

Olga Bevz
Olga studies how the body processes sensation in intimate contexts. She founded SenseMe to build tools — specifically temperature-controlled body-safe candles — for people who want to use that science intentionally. She writes about touch, temperature, nervous-system regulation, and the quiet skills that make intense experiences land well.
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Sources & References
- Leknes, S., & Tracey, I. (2008). A common neurobiology for pain and pleasure. Nature Reviews Neuroscience, 9(4), 314–320.
- Zubieta, J.-K., Smith, Y. R., Bueller, J. A., et al. (2001). Regional mu opioid receptor regulation of sensory and affective dimensions of pain. Science, 293(5528), 311–315.
- Rozin, P., Guillot, L., Fincher, K., Rozin, A., & Tsukayama, E. (2013). Glad to be sad, and other examples of benign masochism. Judgment and Decision Making, 8(4), 439–447.
- Leknes, S., Berna, C., Lee, M. C., Snyder, G. D., Biele, G., & Tracey, I. (2013). The importance of context: When relative relief renders pain pleasant. PAIN, 154(3), 402–410.
- Wiech, K., Kalisch, R., Weiskopf, N., Pleger, B., Stephan, K. E., & Dolan, R. J. (2006). Anterolateral prefrontal cortex mediates the analgesic effect of expected and perceived control over pain. The Journal of Neuroscience, 26(44), 11501–11509.
- Melzack, R., & Wall, P. D. (1965). Pain mechanisms: A new theory. Science, 150(3699), 971–979.
- Boecker, H., Sprenger, T., Spilker, M. E., et al. (2008). The runner's high: Opioidergic mechanisms in the human brain. Cerebral Cortex, 18(11), 2523–2531.
- Saanijoki, T., Tuominen, L., Tuulari, J. J., et al. (2018). Opioid release after high-intensity interval training in healthy human subjects. Neuropsychopharmacology, 43(2), 246–254.
- Heitkamp, H. C., Huber, W., & Scheib, K. (1996). Beta-endorphin and adrenocorticotrophin after incremental exercise and marathon running — female responses. European Journal of Applied Physiology, 72(5–6), 417–424.
- Sagarin, B. J., Cutler, B., Cutler, N., Lawler-Sagarin, K. A., & Matuszewich, L. (2009). Hormonal changes and couple bonding in consensual sadomasochistic activity. Archives of Sexual Behavior, 38(2), 186–200.
- Wuyts, E., De Neef, N., Coppens, V., et al. (2020). Between pleasure and pain: A pilot study on the biological mechanisms associated with BDSM interactions in dominants and submissives. The Journal of Sexual Medicine, 17(4), 784–792.
- Moritz, A. R., & Henriques, F. C. (1947). Studies of thermal injury: II. The relative importance of time and surface temperature in the causation of cutaneous burns. The American Journal of Pathology, 23(5), 695–720.
This article is for educational purposes and does not constitute medical or psychological advice. The research described here applies to voluntary, consensual experiences. If you live with chronic pain, or find it hard to tell intensity you want from harm, talk to a qualified professional.
